Dr. Vikas
Prasad
Author. Negotiation Expert. Practitioner of two decades in the most consequential conversations in business.
Dr. Vikas Prasad has spent over twenty years in boardrooms, factories, supplier plants, negotiation tables, and leadership forums — sometimes fighting for margins, sometimes for timelines, often for alignment, and always for clarity.
Over the years, one truth became unmistakably clear to Dr. Prasad: “negotiation is not what people think it is; it is not a contest of clever arguments, not a performance of dominance, and rarely about the numbers on the page.”
Real negotiation unfolds in the raised eyebrow during a pause, the subtle shift in tone within a harmless sentence, the hesitation before a signature, the stories people tell themselves before they walk into the room, and the unspoken fears, ambitions, and emotions quietly steering their choices.
His book, The Negotiation Code: Beyond the Table, was born from countless conversations with young managers, seasoned procurement leaders, business school students, founders, and CXOs who, in different words, asked the same question: “How do we get better at negotiation — not just tactically, but psychologically, strategically, and ethically?”
This book answers that question. It contains real corporate stories, distilled psychological insights, frameworks shaped by practice, tools for long-term value creation, methods for reading people rather than positions, and ways to measure negotiation beyond price.
Negotiation is a worldview, a mirror into human behaviour, and a discipline that matures with awareness. Dr. Prasad invites you to that awareness.
A Practitioner Across Disciplines
Negotiation Strategy
From supplier contracts to M&A discussions — Dr. Prasad has navigated every tier of deal complexity, developing frameworks that perform under real pressure.
Business Psychology
A deep practitioner of applied psychology in commercial settings — understanding cognitive biases, emotional triggers, and decision-making patterns that shape outcomes.
Cross-Cultural Leadership
Experience spanning Asia, Europe, and North America — building fluency in the unwritten rules that govern how different cultures think about trust, time, and value.
Procurement & Supply Chain
Deep expertise in global procurement strategy — building supplier ecosystems, managing risk, and optimising value chains at scale.
Executive Education
Thought leader and speaker at business forums, leadership summits, and management institutes — translating complexity into clarity for the next generation of leaders.
Author & Thought Leader
Author of The Negotiation Code: Beyond the Table — a landmark work that reframes negotiation as a human discipline, not a tactical game.
Two Decades of Practice
Author of The Negotiation Code: Beyond the Table (Verses Kindler Publication, 2026)
Senior leadership roles in procurement and supply chain strategy across global organisations
Cross-cultural negotiation engagements spanning Asia, Europe, and North America
Began building expertise at the intersection of procurement strategy and business psychology
Over two decades of experience across boardrooms, factories, supplier plants, and leadership forums
Read The Book
The Negotiation Code: Beyond the Table — now available in India and worldwide.
Explore the Book →